The LeadTrackAI Story
From one solar lead to a smarter way of doing business.
Every big idea starts with a small frustration.
Ours began in a Sydney coffee shop in 2024, when two conversations kept repeating themselves:
"We're spending thousands on leads…"
"But no one's talking to them fast enough."
That frustration — felt deeply by solar installers, auto dealers, and real estate agents alike — became our obsession.
Because in the time it takes to call back one prospect, ten others have already gone cold.
The spark
Neel Bhattacharya, a long-time product and growth strategist, had spent years watching businesses lose opportunities not because they lacked demand — but because they lacked speed. Bijoy Majumdar, a seasoned technologist, had built systems that scaled across industries. Together, they wondered:
What if every lead could instantly get a response?
What if AI could start conversations — not just collect data?
That idea became LeadTrackAI — an Australian-born platform built to help businesses turn every inquiry into a qualified appointment.
We started with solar, where customer interest is high but response times often lag. Within months, we were powering appointment bookings for hundreds of solar leads every week. Today, solar remains our strongest partner base — but our platform has expanded to auto and real estate, where the same challenge exists: high-intent leads, slow human response.
What we do
LeadTrackAI is not another chatbot. It's an intelligent appointment engine that blends AI speed with human tone — engaging, qualifying, and booking appointments automatically.
Whether it's a homeowner considering solar, a buyer browsing cars, or a couple booking a property inspection — LeadTrackAI ensures they're spoken to instantly, with relevance and empathy.
We don't replace sales teams. We supercharge them.
Built for Australia. Designed for growth.
We didn't want to import someone else's idea — we wanted to build something that truly fits Australia.
Our markets are different. Our customers are different. We understand local compliance, tone, and buying behavior.
That's why every message, every workflow, and every integration in LeadTrackAI is built with an Australian mindset — clear, respectful, fast, and effective.
The people behind the mission
Head of Operations — ChatGPT (for now)
Because automation should lead by example.
Guided by experience. Backed by trust.
We're fortunate to have a board and advisory circle that believes in building things that last:
Affiliated with RMIT University
Bringing academic depth and applied AI research to every iteration.
Supported By
We're proud to be backed by leading Australian innovation programs and institutions
The vision ahead
We believe conversations are the new currency of growth.
Our vision is simple:
To help every Australian business — from solar to auto to real estate — turn missed leads into booked appointments through smart, human-like automation.
We're building a future where no customer is left unread. Where technology amplifies the human side of business, instead of replacing it. And where Australian innovation stands shoulder to shoulder with the world's best — not by following, but by leading differently.
This is just the beginning.
We're growing with our partners, learning from every conversation, and pushing AI to serve what matters most — real human connection at scale.
LeadTrackAI
Built in Australia. Powered by conversation. Focused on growth.
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